Manifesto

Design has the power to create meaning and untangle complexity.

We strive for

outcomes:
we want the businesses we work with to turn their ideas into new product and services, and generate results.

impact:
we want the experiences we design to be meaningful, memorable and impact the lives of people and their behaviors.

agility:
we want to streamline strategy and execution, reducing the gap between thinking and doing, measuring results and increasing learning.

We believe in

1.

Design impacts on people lives

Design is always user-centered.
We aim for rich experiences and simple interfaces.
Great experiences change habits and eventually change culture.

2.

Design turns abstract ideas into tangible experiences

Design pulls ideas out of abstraction and makes them tangible and actionable.
Design generates the spark for innovation and change to happen.

3.

Technology and innovation shape our future

Innovation needs change.
Assumptions are there to be challenged.
Change needs a failure-tolerant culture.
Change is learning and learning is competitive advantage.

4.

Design creates value

Companies need to increase their business value.
Users perceive a brand’s value by experiencing its products or services.
Our design process leads to unveil, explicit and boost that value.

5.

Design is collaborative

Design involves every part of the company.
We open the design process to stakeholder’s contributions.
We listen to them, let them participate and clearly spell out the outcomes.

6.

Design drives business results

Design is strategic.
Decisions aiming for outcomes foster effectiveness.
We share outcomes, learn and grow from them.

7.

Design is never done

Solutions are impermanent as markets and users evolve.
We release quick, validate, learn.
We iterate design.

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