I am the founding partner of GNV & Partners, which I started in February 2004 when I was 21 and still in college.

As CEO, I help defining the vision and steering the company towards its goals.
We believe in shared leadership and the strategy of the company is in the hands of all the partners.
I also take care of monitoring the values and culture of the team, making sure we stay true to ourselves and don’t forget what we believe in and what we promised we wanted our company to be.

As Experience Designer, I lead teams and facilitate their relationship with clients, managing projects, setting the pace, negotiating expectations and framing problems.
I also lead the creative ideation and visual design processes, working closely with clients and their branding and marketing departments or partner agencies to understand their brand’s core values, distill them into a consistent digital identity and deploy it into a set of visual guidelines.

I graduated with honors in Communication Technologies in 2005 after 3 years spent studying psychology, sociology, linguistics and semiotics, mixed with IT, human-machine interaction and digital imaging, cinema, art and visual language. That gave me a strong understanding of the multi-faceted and layered complexity of language, be it verbal or visual, in a movie or in a user interface.

In my early years of GNV & Partners, when the company was just me and, since 2006, Marianna, I had the chance to work for Matt Mullenweg (creator of WordPress), Om Malik (Gigaom), the NBA Utah Jazz, AOL, the TEDxAthens, Regione Emilia Romagna, alongside many small to medium businesses in Italy.
In 2008 I met Davide Casali and worked with him on a project that challenged me and taught me a lot. We kept in touch and I eventually invited him to coach our design team in 2014.

We then found a good partnership with Ideato, who introduced us to Agile methologies. We soon understood the power of mixing Design Thinking and the effectiveness of working in iterations. We worked with some of the best italian startups, such as Spreaker, Moneyfarm, Shicon and Blomming, using design to shape ideas and bring minimum viable products to the market.

In 2009 I met Luca and his company Siloos, and we built a stable partnership that eventually ended when we acquired Siloos and Luca joined GNV & Partners as partner and CTO in 2011. In 2011 I also met Ilaria at a conference and we started following each other and catching up at events nad conferences. In early 2013 I contacted her to work with us as a freelance designer and I worked closely with her on the MUSE project for the following 5 months.
During those months we found a perfect match of skills and a common vision for the future, that we honed and strengthened for the following year. Ilaria finally became a partner and Head of Design in 2014.

I presented at two conferences in Italy in 2011 and 2012, and went to over 30 conferences all over Europe.
In 2013, together with some colleagues and friends, I launched Kerning Conference, the first conference in Italy on typography, and organized it again in 2014. After two editions I called it a wrap and left the conference to a dedicated team.
In 2014 I attended the Design Leadership course at Cooper, in San Francisco.
In early 2015 I brought Jeff Gothelf's Lean UX workshop to Italy for the first time. And for the second time in 2016.

In 2015, together with my partners and colleagues, we start the journey that led us to rebrand GNV & Partners in Tangible.

Growing the company and giving our team a place to grow and succeed is my current utmost focus and motivation in Tangible.

...I take the work hard - play hard adage quite literally and when I’m not working you’ll probably spot me sipping mint tea in Morocco or hiking a volcano in Bali.

Disconnecting is refreshing and powerful, and allows me to think in perspective.
I love travelling and pushing myself out of my comfort zone, that’s how I learn.
On weekends I’ll find me strolling, reading, running, playing beach-volleyball or cooking dinner for my lovely other half.

I have talked about

Simplyfing complexity through design

Fattor Comune Live, 2020

TAG UI Master Late Night

Talent Garden Milano 2020

Read the slides TAG UI Master Late Night

Innovation & Food Delivery

Italian Exhibition Group, 2020

Validating business ideas through design

Bologna University, 2019

Read the slides Validating business ideas through design

TAG UI Master Late Night

Talent Garden Roma 2019

Read the slides TAG UI Master Late Night

TAG Innovation School Late Night

Talent Garden Milano 2019

Read the slides TAG Innovation School Late Night

Modeling roles. Modeling culture

Agile Business Day 2018

Read the slides Modeling roles. Modeling culture

Design Vision

Agile Day 2016

Watch the video Design Vision

Visual Design vs. Creativity

Better Software 2012

Read the slides Visual Design vs. Creativity

Visual design, emotion and experience

UX Camp 2011

Read the slides Visual design, emotion and experience