Strategic Design
We accelerate innovation projects and guide digital transformation processes from strategy to execution using design tools.
We help you innovate your digital products and services, discovering new opportunities, exploring how to employ AI and emerging technologies, combining digital and physical in fluid and simple experiences, and designing future-oriented strategies with you.
With the tools of design, high engagement and concreteness

How we work
Opportunity framing
We enter your business domain and work with you to map out the rules. We explore the complexity of the project by defining expectations, technological constraints, teams and roles, decision-making processes, priorities, road maps and milestones. The success of any project is measured by the results it brings, the questions it answers, the decisions it enables and the needs it satisfies.
Digital and physical
We map and analyse all contact points with people and players in the ecosystem, spanning digital and physical to create services in line with the hybrid world we live in. We help you visualise the service of tomorrow, the touchpoints and the action plan to get there.
Integration of AI into products and services
We start by identifying the points of the product, service or process that can be enhanced with intelligence, and create an AI integration plan that is meaningful, useful and technically sustainable. We do this with specialised partners to deliver concrete results, including all technological aspects.
Prototyping and testing
We make what we design. We prototype a service or product and test its effectiveness through testing on real users. We evaluate ideas and solutions to help you mitigate risks and calibrate investments.
High stakeholder engagement
We engage with all business units, from IT to Communications, to gather input from each and convey a systemic vision. We coordinate effectively with all external companies involved, creating a team of teams.
Ready for today’s challenges
From AI to sustainability and inclusion, talking about a desirable future and designing in this direction is our approach to innovation. We are a benefit corporation and feel responsible for the impact of our choices towards the stakeholders involved, from people to the environment.
What we can do for you
Strategy and innovation
- Workshops and sessions to explore opportunities
- Digital product and service vision
- Prototyping new ideas and products
- Proof of concept together with technical partners
- Integration of AI ✨ into products and services
Service design and phygital
- Service mapping of current and future status
- Analysis and design of individual touchpoints
- Field research with people (users and staff)
- Digital-physical integration
- Exploration of enabling technologies
Discovery and research
- Research and interviews with users, staff and stakeholders
- Usability testing with users
- Data analysis and benchmarking
- Expert review of existing touchpoints
Do you want to turn your ideas into reality?