Giada Cantoni

Design and research with people mean motivation, curiosity and passion. This is the reason why I love what I do.

After science degree, annoyed by numbers and physics formulas, I focused on design’s world, looking for something new that could help me to find out my way in the future. In a short time, I understood that designing, team working and facing new challenges deriving from different projects were what I wanted to do in my life.

At the end of my degree in Design of Industrial Product, I understood that I had to find something else, or rather, that I didn’t want to spend my life doing 3D model and packaging; Thus, during my thesis period, I worked on designing a museum experience focusing on user experience. During this project, I also had the chance to design my first mobile app.

Thanks to this project, I approached a world that I discovered I love so much, even if I look back now to what I have done, maybe I would completely change.

For my master degree, I was looking for something that could help me to have an open mind and to explore several projects and disciplines. This is the reason why I choose Service Design. A very wide discipline focused on people’s needs and that deal with link each other different actors and touchpoints.

Tangible was the peak of this path and I started with a stage during my last year of master. Here I find a heterogeneous and cohesive team. Indeed, everyone gives his contribute to design digital products and services in which user’s needs are always at the first place.