Giorgia Russo

Service & Experience Designer

On a mission on Earth as an Experience Designer to create valuable digital products and services for both users and businesses. I design human interactions for humans and with humans.

Giorgia sits with her laptop on her lap.

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I’ve always looked at the world around me, trying to make sense of it, organizing its elements and the boxes that contain them, while simultaneously navigating its complexity. Then, at a very young age, I started tinkering with computers and smartphones and discovered Information Architecture. That’s why I became a designer.

For me, designing means connecting the dots, making sense of things, and helping people navigate this incredibly complex yet wonderful world made of elements and their relationships ("nodes and arcs," as my beloved professor Federico Badaloni would say, referencing graph theory).

My world and the design world collided in 2017, when I began attending rare university lectures on Information Architecture at the Department of Social Sciences at Federico II, alongside early lessons on Gestalt at the Apple Academy in Naples. I quickly realized that design itself was a complex world—full of disciplines (social psychology, ergonomics, communication, to name a few), analytical yet creative, and therefore a perfect match for me. I decided to dive in headfirst, taking a course in Web Design and Graphics and later earning a Master’s in Information Architecture and UX Design at IULM in Milan.

Giorgia, Giada, and Federico working during a co-design session.

But I never stop learning, and I know I never will. Alongside my first work experiences in product companies, large multinational corporations, and small agencies, I’ve continued to deepen my knowledge in the areas closest to my heart. My goal has always been to make an increasingly meaningful contribution to my work and to my mission: designing for people in an ethical, inclusive, functional, aesthetically pleasing way that is also profitable for businesses.

What I’ve always cared about in my work is making its value tangible. That’s why I’ve always sought the right environment—a place where I can express my potential and share my values and goals with my team.

This reflection led me, in the summer of 2023, to take a six-month break from the work world I had known until then. I wanted to get to know myself, understand my surroundings, and orient myself in both my personal and professional life.

I returned to the job market with a very strict list of requirements that I could no longer compromise on to feel happy. That’s when Tangible came into the picture.

And I couldn’t have asked for more.

I change like the seasons — some might say I have multiple personalities.

I have too many cats and too few certainties because I’m a complex being. I never fully know myself, but here’s what I do know about me, more or less consistently: I love music in all its forms (from folk to metal to trap), the sea (both in winter and summer), cinema, traveling whenever I can, and having deep talks about psychology, the universe, and life.

Giorgia sits on a wall with a view of Venice in the background.
Giorgia works with Giada on a project, writing post-its and looking at a laptop.

Let’s have a chat!