31 July 2026

The product AI can't design

Written byFranceska Dalsaso

3 July 2026

Deciding well is a matter of conditions

Written byNicolò VolpatoLuca ScarpaIlaria Mauric

17 April 2026

From prototypes to business decisions - and why AI truly changes the game

Written byNicolò Volpato

25 February 2026

Where AI (truly) creates value

Written byNicolò Volpato

23 October 2025

How AI can amplify (without distorting) design discovery

Written byValentina MarzolaCaterina Amato

17 September 2025

Evolving at the pace of AI

Written byNicolò Volpato

Case study

Bringing user voices into product decisions

5 August 2025

Smart experiences beyond the chatbot

Written byClaudio Guerra

18 July 2025

From fear to action plan: How an AI workshop really works

Written byFrancesco Paradiso

10 July 2025

Beyond the hype: A workshop to integrate Artificial Intelligence into Design

Written byFrancesco Paradiso

11 June 2025

Lesson learned: integrating AI into user research without losing value

Written byClaudio Guerra

2 May 2025

The role of UX: point AI at problems worth solving

Written byNicolò Volpato

21 March 2025

Using AI to create experiences, not just features

Written byNicolò Volpato

Case study

Rethinking the digital experience of one of Italy’s leading lock manufacturers